Into the Red: The Birth of the Credit Card Market in Postcommunist Russia

by Alya Guseva (Author)

• New

  Hardcover
  2008

  $88.07

  Explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. This book demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. It chronicles both the creation of a credit card market and the making of a mass consumer.