Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books)

by JohannesLedolter (Author), Arthur J . Swersey (Author)

• New

  Hardcover
  2007

  $67.04

  This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.