The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books)

by PierreGuilletdeMonthoux (Author), JennyRuther (Photographer)

• New

  Hardcover
  2004

  $66.23

  This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.