McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

by George Ritzer (Author)

Synopsis

The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '

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More Information

Format: Paperback
Pages: 265
Edition: 2nd Revised edition
Publisher: Pine Forge
Published: 21 Nov 1995

ISBN 10: 0803990774
ISBN 13: 9780803990777