Rethinking Marketing: Towards Critical Marketing Accountings

by Michael Saren (Author), Douglas Brownlie (Editor), Douglas Brownlie (Author), Michael Saren (Author), Richard Whittington (Author), Robin Wensley (Author)

• Used

  Paperback
  1999

  $4.33

  This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

• New

  Paperback
  1999

  $70.30

  This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.