by Dr . Arlene G . Fink (Author)
How to select and use the most appropriate sampling methods for a survey is the focus of this book. It covers a range of sampling techniques including: simple random sampling; stratified random sampling; systematic sampling; cluster sampling, convenience sampling; snowball sampling; quota sampling; and focus groups. The book also describes in detail: inclusion and exclusion criteria; the logic in estimating standard errors and sample size determinations; the sources of error in sampling; and how to calculate response rates.
Format: Paperback
Pages: 88
Publisher: Sage Publications, Inc
Published: 18 Oct 1995
ISBN 10: 0803957548
ISBN 13: 9780803957541