How to Ask Survey Questions: 2 (Survey Kit)

by Dr . Arlene G . Fink (Author)

• Used

  Paperback
  1995

  $6.07

  This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey's cultural, psychological, economic and political context; how to ask questions about knowledge, attitudes and behaviours; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal and numerical measurement.

• New

  Paperback
  2003

  $79.04

  Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.