Designing Health Messages: Approaches from Communication Theory and Public Health Practice

by Roxanne Parrott (Author), Edward Maibach (Author), Edward W. Maibach (Editor), Roxanne Louiselle Parrott (Series Editor)

• New

  Illustrated
  1995

  $140.03

  `This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students' knowledge of the core theories and empirical research applied to message design, this book would enhance students' capacity to link health communication theory and practice' Health Policy and Planning