by RobertF.DeVellis (Author)
Written at a highly accessible level, Scale Development guides the reader through the identification of the latent variable, the generation of an item pool, the format of measurement and the optimization of the scale length. Background methods and theories are presented conceptually rather than mathematically so the reader can develop an intuitive grasp of the concepts.
Format: Paperback
Pages: 128
Publisher: SAGE Publications, Inc
Published: 30 Jul 1991
ISBN 10: 0803937768
ISBN 13: 9780803937765
Some readers prefer computational illustration while others are more comfortable with verbal explanations. Robert DeVellis provides both.
* Family Medicine *Robert DeVellis has written a short primer on multi-item scales that will be of value to any researcher seeking to develop his or her own scale, to evaluate an existing scale, or just to understand more about scale development.
* Journal of the Academy of Marketing Science *