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Super Media: A Cultural Studies Approach: 5 (Communication and Human Values)

Super Media: A Cultural Studies Approach: 5 (Communication and Human Values)

by Michael Real (Author), Michael Real (Author)

  • New

    Illustrated 1989

    $96.46
Synopsis

Written in a clear and engaging style, Super Media introduces and examines the newly emerging cultural studies approach to understanding media. Michael Real begins by providing a critical review of previous traditions of media research and theory -- illustrated with tables and comparative charts -- and re-integrates media study around cultural studies. He argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.

Drawing from both humanities and the social sciences, he centers his analyses in text, meaning, representation, interpretation, conflict, ideology, hegemony and culture. Extensive case studies flesh out these theories and concepts by exploring lively and familiar examples of media, including the Olympics, Hollywood films, superpower politics and transnational television programs.

$96.46

Quantity

2 in stock

More Information

Format: Illustrated
 Pages: 284
 Edition: 1
 Publisher: SAGE Publications, Inc
Published: 01 May 1989
ISBN 10: 0803933142
ISBN 13: 9780803933149

Author Bio
Michael Real is a professor at Royal Roads University in Canada. Previously, he was Director of the E. W. Scripps School of Journalism at Ohio University and prior to that Director of the innovative School of Communication at San Diego State University, where he taught for twenty years. His books include Exploring Media Culture, Super Media, The Olympics as Global Ritual, and Mass-Mediated Culture. He is the editor for UNESCO. His writings on journalism, media events, sports, popular culture, and communication theory have appeared in dozens of scholarly and general publications (Studies in Mass Communication, American Quarterly, Journal of Communications, Media Development, Journalism Quarterly, Journal of Popular culture, TV Quarterly, Quest). He holds a Ph. D. from the University of Illinois and served for nine years on the faculty of the University of California at San Diego. He has directed a variety of local, national, and international research and journalism projects, as well as hosted television and radio programs and teleconferences. The focus of his work is media, culture, and social responsibility. He is a member of the ICA, the IAMCR, and other professional organizations.