Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions: 4 (International Series in Quantitative Marketing)

by Gary Erickson (Author), Gary Erickson (Author)

• New

  Hardcover
  1991

  $143.11

  Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.