Marketing Management Support Systems: Principles, Tools and Implementation (International Series in Quantitative Marketing)

by Berend Wierenga (Author), Gerritvan Bruggen (Author)

• New

  Hardcover
  2000

  $185.01

  Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.