The Allocation of Limited Entrepreneurial Attention

by Kluwer Academic Publishers (Author), Sharon Gifford (Author)

• New

  Illustrated
  1998

  $147.29

  Examines the implications of allocating limited entrepreneurial attention among activities or projects. This book explains that attention is simultaneously limited in that a decision maker can pay attention to only one thing at a time, and entrepreneurial in that it may be allocated to evaluating a potential new project for possible adoption.