Advanced Media Planning

by JohnR.Rossiter (Author), PeterJ.Danaher (Author)

New
Hardcover
1998
$111.55

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

Synopsis

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

$111.55

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 112
Publisher: Springer
Published: 31 Jul 1998
ISBN 10: 0792382188
ISBN 13: 9780792382188

Advanced Media Planning

New

$111.55

Synopsis

$111.55

More Information