Building Models for Marketing Decisions: 9 (International Series in Quantitative Marketing)

by Peter Phil Michel Wedel Dick R. Wittink S.H. Leefl (Author)

New
Illustrated
2000
$342.80

This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

Synopsis

This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

$342.80

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 668
Edition: 2000
Publisher: Springer
Published: 29 Feb 2000
ISBN 10: 079237813X
ISBN 13: 9780792378136

Building Models for Marketing Decisions: 9 (International Series in Quantitative Marketing)

New

$342.80

Synopsis

$342.80

More Information