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Building Models for Marketing Decisions (International Series in Quantitative Marketing)

Building Models for Marketing Decisions (International Series in Quantitative Marketing)

by PeterS.H.Leeflang (Author), Dick R . Wittink (Author), Michel Wedel (Author), PhilippeA.Naert (Author)

$511.73

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20+ in stock

More Information

Format: Hardcover
 Pages: 668
 Publisher: Springer
Published: 29 Feb 2000
ISBN 10: 0792377729
ISBN 13: 9780792377726