Marketing Effectively (Essential Managers)

by Moi Ali (Author), Adele Hayward (Editor)

• Used

  Paperback
  2003

  $9.49

• Used

  Paperback
  2001

  $3.42

  Learn all you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Its power tips help you to dramatically improve your chances of attaining instantly recognizable products.