by Robert E Stevens (Author), Kenneth E. Clow (Author)
Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.
Format: Illustrated
Pages: 180
Edition: 1
Publisher: Routledge
Published: 09 Dec 2008
ISBN 10: 0789036908
ISBN 13: 9780789036902
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