by EleonoraI.Dubicki (Editor)
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries.
Format: Paperback
Pages: 212
Edition: 1
Publisher: Routledge
Published: 06 Nov 2008
ISBN 10: 0789035863
ISBN 13: 9780789035868
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