Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by Lerzan Aksoy (Editor), David Bejou (Editor), TimothyL.Keningham (Editor)

$49.06

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Format: Paperback
Pages: 160
Publisher: Routledge
Published: 01 Dec 2006

ISBN 10: 0789034360
ISBN 13: 9780789034366