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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by Lerzan Aksoy (Editor), David Bejou (Editor), Timothy L. Keiningham (Editor), Lerzan Aksoy (Editor), David Bejou (Editor)

$149.58

Quantity

5 in stock

More Information

Format: Hardcover
 Pages: 152
 Edition: 1
 Publisher: Routledge
Published: 08 Dec 2006
ISBN 10: 0789034352
ISBN 13: 9780789034359