Successfully Doing Business/Marketing In Eastern Europe (Routledge Studies in International Business and the World Economy)

by VHKirpalani (Editor), Lechoslaw Garbarski (Editor), ErdenerKaynak (Editor)

• New

  Hardcover
  2008

  $151.86

  A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.