by Mike Peters (Author)
Presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing information on how to measure innovation in the control and sustainable management of service development. This title is suitable for academics, professionals, practitioners working in the field of hospitality and tourism.
Format: Hardcover
Pages: 218
Publisher: Routledge
Published: 04 Oct 2006
ISBN 10: 0789032708
ISBN 13: 9780789032706