Real-life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community

by Barbara Whitney Petruzzelli (Author)

• New

  Paperback
  2006

  $39.47

  A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.