International Retailing Plans and Strategies in Asia

by JohnDawson (Author), ErdenerKaynak (Author), Jung-HeeLee (Author)

• New

  Paperback
  2005

  $63.95

  Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.