Managing a Public Relations Firm for Growth and Profit

by Alvin C Croft (Author)

• New

  Hardcover
  2006

  $103.44

  Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, and university public relations professors.