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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory,Practice,Trends and Ethics

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory,Practice,Trends and Ethics

by Mary - Lou Galician (Author)

$30.76

Save:$61.72 (67%)

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1 in stock

More Information

Format: Hardcover
 Pages: 306
 Publisher: Routledge
Published: 28 May 2004
ISBN 10: 0789025345
ISBN 13: 9780789025340