Market Opportunity Analysis: Text and Cases

by RobertEStevens (Author), David L Loudon (Author), PhilipKSherwood (Author), JohnPaulDunn (Author)

• New

  Paperback
  2006

  $74.02

  Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.