Market Opportunity Analysis: Text and Cases

Market Opportunity Analysis: Text and Cases

by RobertEStevens (Author), David L Loudon (Author), PhilipKSherwood (Author), JohnPaulDunn (Author)

Synopsis

Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.

$141.76

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 280
Publisher: Routledge
Published: 03 May 2006

ISBN 10: 0789024187
ISBN 13: 9780789024183