The Marketing Research Guide

by PhilipSherwood (Author), Bruce Wrenn (Author), Morris Ruddick (Author), RobertE.Stevens (Author)

New
Paperback
2005
$78.35

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

Synopsis

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

$78.35

Quantity

5 in stock

More Information

Format: Paperback
Pages: 446
Edition: 2nd New edition
Publisher: Haworth Press Inc
Published: 28 Oct 2005
ISBN 10: 0789024179
ISBN 13: 9780789024176