Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Used
Paperback
2004
$8.06

This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

Synopsis

This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

$8.06

Save:$24.94 (76%)

Quantity

2 in stock

More Information

Format: Paperback
Pages: 266
Edition: 3rd edition
Publisher: Haworth Press Inc
Published: 20 Apr 2004
ISBN 10: 0789021579
ISBN 13: 9780789021571

Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Used

$8.06

Synopsis

$8.06

More Information