Strategic Marketing in Library and Information Science

New
Paperback
2003
$44.66

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

Synopsis

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

$44.66

Quantity

5 in stock

More Information

Format: Paperback
Pages: 270
Publisher: Routledge
Published: 12 Sep 2003
ISBN 10: 0789021439
ISBN 13: 9780789021434

Strategic Marketing in Library and Information Science

New

$44.66

Synopsis

$44.66

More Information