How to Write Successful Fundraising Letters (The Jossey–Bass Nonprofit Guidebook Series)

by Mal Warwick (Author)

• Used

  Paperback
  2008

  $3.24

• Used

  Paperback
  2001

  $8.38

  For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter--writing tutor----direct mail expert Mal Warwick----shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: You're writing for results----not a Pulitzer Prize. In How to Write Successful Fundraising Letters, Warwick's step--by--step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no--nonsense, jargon--free work has helped thousands of fundraisers achieve results.