Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

by PhilipKotler (Author), NeilG.Kotler (Author), WendyI.Kotler (Author)

Used
Hardcover
2008
$14.70

* This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

Synopsis

* This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

$14.70

Save:$39.21 (73%)

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 544
Edition: 2nd Edition
Publisher: Jossey Bass
Published: 22 Aug 2008
ISBN 10: 0787996912
ISBN 13: 9780787996918

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Used

$14.70

Synopsis

$14.70

More Information