by StephenDenning (Author)
The book introduces the concept of narrative intelligence an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents anyone who is setting out to the change the world.
Format: Illustrated
Pages: 304
Edition: 1
Publisher: Jossey-Bass
Published: 26 Sep 2007
ISBN 10: 0787987891
ISBN 13: 9780787987893
...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning. (MyCustomer.com, Friday 7th December 2007)
This book's lucid explanations, vivid examples and practical tips are essential reading... (PublicNet.co.uk, Tuesday 4th December 2007)
...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change. (Strategic Communication Management, December 2007)
Anyone should be able to use it to good effect. (Edge - Inst Leadership & Management, Mar/Apr 2008)
The Author
Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.