How to Talk to Customers: Create a Great Impression Every Time with MAGIC

by Diane Berenbaum (Author)

• New

  Illustrated
  2007

  $23.42

  Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed 33 Points of MAGIC they show how any customer dialogue can be evaluated and measured for actual results.