Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, ... 40 (Research Methods for the Social Sciences)

by Brian Wansink (Author), Brian Wansink (Author), Norman M. Bradburn (Author), Seymour Sudman (Author)

• New

  Paperback
  2004

  $43.81

  Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.