The Global Market: Developing a Strategy to Manage Across Borders (Jossey-Bass Business & Management)

by Deshpande (Author), Quelch (Author)

New
Illustrated
2004
$59.61

Authors Quelch and Deshpande bring together thirteen Harvard Business School professors to discuss the challenges and benefits encountered by executives in the global marketplace with the demands of the unglobal consumer who does not have a one size fits all need.

Synopsis

Authors Quelch and Deshpande bring together thirteen Harvard Business School professors to discuss the challenges and benefits encountered by executives in the global marketplace with the demands of the "unglobal consumer" who does not have a "one size fits all" need.

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More Information

Format: Illustrated
Pages: 434
Edition: 1
Publisher: John Wiley & Sons
Published: 18 Jun 2004
ISBN 10: 0787968579
ISBN 13: 9780787968571

The Global Market: Developing a Strategy to Manage Across Borders (Jossey-Bass Business & Management)

New

$59.61

Synopsis

$59.61

More Information