Customer Loyalty: How to Earn It, How to Keep It (Jossey-Bass Business & Management)

by JillGriffin (Author)

• New

  Paperback
  2002

  $23.39

  You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur , Industry Week , Marketing News , Boardroom Reports , Marketing Management , Library Journal , The Selling Advantage , Ideas Magazine , Executive Briefings , Training , Hospitality Upgrade , Direct , Quality Digest , Marketing Tools , Houseware Executive , Journal of Pharmaceutical Management , Discount Merchandiser , TeleProfessional , NationsBank Business , Modern Jeweler , Furniture Today - now read the new and revised edition of the ground-breaking book that created all the buzz.

• Used

  Paperback
  1997

  $3.25

  This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a smal-town plumber and a florists shop to Home Depot and Sharp Electronics -- author Jill Griffin shares the many practical methods successful companies use to move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty driven corporate culture.