Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (Jossey-Bass Nonprofit and Public Management Series)

by KenBurnett (Author)

• Used

  Hardcover
  2002

  $6.54

  Internationally acclaimed fund raising consultant, Ken Burnett has completely revised and updated his classic book Relationship Fundraising , to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to implement creative approaches to relationship-building fundraising. It shows how to avoid common fundraising errors and pitfalls; apply the vital ingredients for fundraising success; build good relationships through marketing; achieve a greater understanding of their donors; communicate effectively with donors using direct mail, the press, television, the telephone, face-to-face contact, and more. It also prepares the readers for the challenges of twenty-first century fundraising.