by Watkins (Author)
Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, and create strategic alliances. Watkins also explains how to prevent disputes from poisoning deals.
Format: Illustrated
Pages: 316
Edition: 1
Publisher: John Wiley & Sons
Published: 22 Apr 2002
ISBN 10: 0787960128
ISBN 13: 9780787960124