by Michael Cusumano (Editor), Constantinos Markides (Series Editor)
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest - and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A Bartlett, Henry Mintzberg, Richard T Pascale and C K Prahalad.
Format: Illustrated
Pages: 334
Edition: 1
Publisher: Jossey-Bass
Published: 25 May 2001
ISBN 10: 0787957291
ISBN 13: 9780787957292