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Building Direct Mail Program WBS: Excellence in Fund Raising Workbook Series: 1 (J-B Fund Raising School Series)

Building Direct Mail Program WBS: Excellence in Fund Raising Workbook Series: 1 (J-B Fund Raising School Series)

by Lister (Author)

  • New

    Illustrated 2008

    $30.83
Synopsis

This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.

$30.83

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Quantity

10 in stock

More Information

Format: Illustrated
 Pages: 112
 Edition: 1
 Publisher: John Wiley & Sons
Published: 04 Dec 2008
ISBN 10: 0787955299
ISBN 13: 9780787955298

Media Reviews

Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike.
--Kim Klein, publisher, Grassroots Fundraising Journal

When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had Building Your Direct Mail Program then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success.
--Ann Cameron, banker and volunteer board president, La Clinica de la Raza

Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice.
--Skip Henderson, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School

Author Bio
Gwyneth J. Lister, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the Outstanding Fundraising Executive Award from the National Society of Fund Raising Executives Golden Gate Chapter.