by Kristin Baird (Author)
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one. Creating a culture of service excellence requires planning, preparation, and persistence.
Format: Paperback
Pages: 176
Edition: 1
Publisher: Jossey-Bass
Published: 29 Jun 2000
ISBN 10: 0787952516
ISBN 13: 9780787952518