Leveraging Japan: Marketing to the New Asia (Jossey-Bass Business & Management)

by George Fields (Author), George Fields (Author), Hotaka Katahira (Author), Jerry Wind (Author)

• Used

  Illustrated
  2000

  $5.01

  Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market.

• New

  Illustrated
  2000

  $44.27

  Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market.