Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

by Franklin R . Root (Author)

• Used

  Paperback
  1998

  $3.49

  A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.

• New

  Paperback
  1998

  $47.66

  A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.