Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management)

by Markos Kounalakis (Author), Drew Banks (Author), KimDaus (Author)

• Used

  Paperback
  1999

  $6.74

  Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

• New

  Paperback
  1999

  $25.70

  Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.