The Market Value Process: Bridging Customer & Shareholder Value (Jossey-Bass Business & Management)

by Alan S . Cleland (Author), Albert V . Bruno (Author)

New
Hardcover
1996
$53.35

This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow.

Synopsis

This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow.

$53.35

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 272
Edition: 1
Publisher: Jossey-Bass
Published: 31 Jul 1996
ISBN 10: 0787902756
ISBN 13: 9780787902759

The Market Value Process: Bridging Customer & Shareholder Value (Jossey-Bass Business & Management)

New

$53.35

Synopsis

$53.35

More Information