Dynamics of Service: Reflections on the Changing Nature of Customer/Provider Interactions (Jossey Bass Business & Management Series)

Dynamics of Service: Reflections on the Changing Nature of Customer/Provider Interactions (Jossey Bass Business & Management Series)

by Barbara A . Gutek (Author), Barbara A . Gutek (Author)

Synopsis

This text takes a close-up look at the changing interaction between people who provide services of all kinds (such as doctors, sales people and housekeepers) and their customers. It analyzes the growing trend to replace service encounters, in which service providers are considered interchangeable.

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More Information

Format: Hardcover
Pages: 336
Edition: 1
Publisher: Jossey-Bass
Published: 07 Jul 1995

ISBN 10: 0787901016
ISBN 13: 9780787901011