Eveolution: The Eight Truths of Marketing to Women

by Faith Popcorn (Author), Lys Marigold (Author), Lys Marigold (Author), Faith Popcorn (Author)

• Used

  Hardcover
  2000

  $3.23

• Used

  Paperback
  2001

  $4.92

  Women are now the primary decision makers or significant influencers in more than 80 per cent of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65 per cent of vehicle purchases, 50 per cent of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this book looks at how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who get it - the ones who are creating brands that women will want to join, not just to buy.